Thursday 21 December 2017

Microsoft welcomes Google to build a compliant browser app as it removes Chrome Installer from Windows Store



Well, that did not last long. It was interesting to see how long Microsoft would wait before intervening and putting the gimmick on Google's possibly lazy effort to get more conversions from Chrome by circumventing the purpose of the Microsoft store.

Just twelve hours after the web container touched the Microsoft store, the publishers of the Store are removing the installation tool, since the company considers that it violates the policies of the Store. The policies of the Microsoft Store, as with most application stores, are quite basic and seek to ensure that users obtain at least a minimal minimum utility from their aggregation.


 In a statement given to The Verge, Microsoft cited that the new Google application had been removed due to its failure to provide users with a "unique and distinct value".

Microsoft invited Google to retry its efforts, "We welcome Google to create a Microsoft Store browser application that complies with our Microsoft Store policies."

It is doubtful that Google accepts Microsoft in its offer. Lately, it would seem that Google is making fun of the value proposition of unique and distinctive experiences for Windows users as the company seeks to defend its own growth platform and service portfolio.

To date, Google has developed a unique search application for Windows 8 and Windows 8 phones. That was more than five years ago.


 Despite a growing audience of more than 500 million, Google has remained adamant not to develop any of its most popular applications for the Microsoft Store or Windows 10 platform, nor to update or support its previous search application for Windows 8.

Another obstacle on the way to a more user-friendly relationship between Google and Microsoft is the restriction of the platform established by the development requirements of the Microsoft Store. Similar to Apple, Microsoft is strictly implementing an HTML and JavaScript engine development for any company that seeks to build and launch a browser from the Microsoft store. The restriction is implemented to ensure better performance in Windows 10. Unfortunately, Google uses its Blink rendering engine, which is a fork of WebKit, none of which will run as a new Microsoft Store application at this time.

As many points of sale (including ours) were quick to post about the new Google Chrome installer, I sat there wondering what the problem was and why a link disguised as a web wrap was receiving so much attention from people.

This type of application / client saga between Microsoft and Google will continue as long as the two companies compete vertically in the same space. However, despite some high-profile conflicts in the platform wars, Microsoft and Google are working together to seemingly get rid of user applications.

The progressive web applications seem to be a position in which both Google and Microsoft agree and could present a double opportunity for Microsoft. PWAs will help strengthen the number of useful and relevant applications in the Microsoft store, as well as transitioning users to use more of the Edge browser for their workloads.

While actions like the current one help feed the finger-tip of the partisan platform, we should all expect these two to move forward with more interoperability and accessibility to the service to help drive the growing number of devices we use to help manage our daily lives. .

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